Our stock of Chocolate Peanut Butter Keto Chow 2.0 ran out over the weekend but we are getting more in later this week. We may get it as early as Wednesday though it’s now looking more likely to be either Thursday or Friday (July 27 or 28). We’re also getting quite low on Chocolate 2.0 and may run out of that just before we get more, which should be sometime next week.
Late last week we received a shipment of Strawberry 2.0 – enough that I think we have enough to do our first sale on 2.0! We’re running a 10% off sale on the 21 meal “week” package (because we don’t have the samples… still) – normally the price is $64.00, with the 10% discount it’s $57.60 – you won’t see it as a separate “discount” in the cart, the price will be lower from the outset.
As far as the Strawberry 2.0 flavor goes, it’s a marked improvement over 1.x. Strawberry Blast 1.x wasn’t really one of my favorite flavors, the consensus was that the flavor wasn’t strong enough – and I agreed. It was an OK base for adding in other flavors but needed more strawberry flavor. With control over flavoring with 2.0 I was able to amp up the strawberry, now it’s similar to the taste of Strawberry Quik (and the additional coloring makes it even look right instead of a pale pink). But hey, you don’t have to take my word for it, check out the reviews of 2.0 Strawberry!
We returned from Ketofest yesterday morning, very early yesterday morning, from Connecticut by way of New York City. There were the usual multiple hour delays, both coming and going – at least my traveling companion was enjoyable to be with =). We attended Ketofest just as regular people, rather than trying to be a vendor – which was a good thing as it let us learn from others. That said, it was impossible to miss us: the Keto Chow t-shirts were a bit obvious
The “Keto Food Pyramid” was something I put together a few months ago, planning to put it on the back of a shirt – but the project kinda died with all the problems we had with Keto Chow 2.0 production. Last week I decided it would be a good idea to have them for Ketofest, so I ordered 6 (3 for each of us) from Vistaprint and had them before the end of the week; though at $18 each (delivered) they’re not really viable for selling – we are working on having a couple hundred made with on a dark gray shirt instead of white. We got a lot of compliments on the pyramid and the shirts, it was a good conversation starter though I’m not sure how many people noticed that the base of the pyramid was Keto Chow =)
We did bring a bunch of chocolate Keto Chow samples – they were handy to have when we talked to people about what we do: “here’s my business card, and here’s a sample of Keto Chow – you mix it with heavy cream and it makes a complete meal.”
Anyhow – Ketofest. Friday we flew from Salt Lake to JFK (2 hour delay) and then drove to New London, CT. New London was right in the middle between New York and Boston, there were more flight at better times at JFK so we went with that. Fun fact about New London: even on a Friday night, EVERYTHING shuts down at 10 PM – this was a problem because we planned on grabbing some heavy cream on the way. Turns out there was a 24 hour Super Walmart just outside New London but we didn’t find that until Saturday morning. I mixed up some Keto Chow with water, stuck it in the fridge and we went to sleep. Next morning we grabbed some heavy cream, added it to the previously mixed Keto Chow and headed off to Ketofest.
There were some issues with the registration bags (they were sorted by first name – oops!) but we got to meet a bunch of great people and it was surreal having everyone around already know what keto is!
Ketofest consisted of 2 days: “Social Saturday” and “Science Sunday”. The majority of Saturday was cooking classes, eating fatty meat (a 250lb pig brought in and roasted by a local pig farm – I can imagine Carl calling the place: “yeah we want the fattest pig you have and when it’s cut up we want ALL the fat left on it, can you bring extra fat?”), and hanging out.
The cooking classes were in a “Maker Space” where you have a commercial kitchen, a wood shop, 3d printers, laser cutters and more (I would have LIVED in a place like that as a kid), it was REALLY hot in there until I plugged in the big fan and got a cross-breeze going. Richard was helping Brenda make her famous pork rind waffles:
We hadn’t signed up to taste the waffles and it was standing room only, but I’ve made them myself so no big loss. They did have left over Smoked Salmon Asparagus Frittata that we got to try (my wife made more last night for dinner!). Fiorella’s Polenta Poppers were good enough that my wife made those last night for dinner too. We left before Richard started his “Pulled Beef 6-ways” where he was doing a speed-run of 6 different uses of frozen pulled beef:
We headed off to the plaza to eat some roast pig
While there we bought some keto bagels and then it was back to the cooking classes, they had some left over beef that was really good, and then we watched how to make some lemon cake (which was fantastic):
Following that, we went on a Segway tour of New London, ate at Hot Rod’s (Cajun dry rub wings for me, prime rib for my wife and a pint jar of bacon for an appetizer). Then it was time for the movie at the Garde Theater:
Ivor Cummings had secured permission for us to watch “The Widowmaker” – he’s been helping David Bobbett (the guy who funded the movie) get the word out. Powerful movie. After the movie I was walking behind a bunch of people who were talking about the science behind the coronary calcification test, they joined up with a bunch of people in the lobby talking science. I saw Dave Feldman so I went to say “Hi” but I didn’t want to interrupt the conversation. I’m glad I didn’t, I was standing in a circle comprised of a veritable cornucopia of doctors, scientists, and nutrition geeks – some of the biggest names in LCHF: Ivor Cummings, Jeffry Gerber, Dave Feldman, and some others that I don’t have the face matched up to the name =)
I’m actually a bit sad that I didn’t record the conversation. It’s the sort of thing that should have been a panel discussion with everyone on stage.
The next morning we headed back to the Garde to bask in science. We got to talk to Dave Feldman again, he even posed for a “Keto Chow Group Shot” with his own blender bottle of Keto Chow =)
The speakers were awesome, my wife got to meet Megan Ramos and I got to talk to her husband Angel (who was standing off to the side, eclipsed by the notoriety of Megan, but he’s doing some cool stuff in nutrition too!). There was some excellent food to be had and I would have loved to stay and see all the presentations but we had to drive back to New York and Google was saying it was a 2-3.5 hour drive (that’s a pretty large window!) ended up being about 2.75 – but don’t worry: the plane sat at the gate for an extra hour waiting for a fuel form!
I had 2 samples of Keto Chow left in my cargo pockets. The driver of the parking shuttle saw our Keto Chow shirts and asked us what that was about, said he was always having a hard time finding keto food he could eat that was easy and portable (ha, seriously?!). He got those last two samples =)
The original reasoning for doing the “Flavor of the Week” sales was to move along flavors we had too many of. It’s done a good job of that =). Usually, the process for deciding what flavor to put on sale each week involves looking at the shelves and saying “Yep, we have too much Snickerdoodle, do that one!”. Right now we’re getting down to the last few packages of version 1.9 so we’re just going to put the entire v1.9 product line on sale – it’s all 30% off. We have a few “Samples” in various flavors, and Chocolate Fudge in the “Week” package. We also have the large “Base Powder” on sale – 30% off at $175 compared to the old price of $250.
*while supplies last – once we run out of the 1.9 it isn’t getting restocked.
I was asked if we’re going to be having a sale on v2.0 anytime soon. We’re actually a bit worried we’re going to run out of the v2.0 stuff (I’m looking at you: Salted Caramel!) before the next batch of 2.0 is made. That’s why I’m not running any advertising, or coupons or any promotion until we (1) get the freaking samples going, grrrr…. (2) have a massive inventory such that we are able to handle a spike in orders without running out of existing customer’s favorite flavors.
Just got back from picking up Banana, Mocha, and Chocolate Keto Chow 2.0.1 – we were almost out of Chocolate so I’m super excited to be able to say: we have all of the flavors of Keto Chow in stock right now (in the 21 meal “week” bag). Strangely, this is actually the first time we’ve had all of the flavors available at the same time (thanks, vanilla =) – hence the “party” picture. Now I just need to figure out how to get the samples going and things will be awesome!
Good news: Salted Caramel is back in stock and we finally have Vanilla available! Both are version 2.0.1 – I’ll get to the minor version bump in a bit.
fun we had with Vanilla before, when we got today’s batch of Vanilla Keto Chow we pulled a bag from each lot and tested them to make sure the viscosity and flavor were correct – they passed! We did the same thing with the Salted Caramel (it’s standard procedure now). Anyhow, today was Vanilla and Caramel; tomorrow we are supposed to be replenishing Banana and Mocha with Chocolate coming Friday or Monday if all goes well. All are a smaller batch to tide us over until they can deliver the full order of 2.0.1.
Speaking of 2.0.1: It’s a relatively minor change, the only difference is a change in the amount of iron – previous versions of Keto Chow provided 100% of the RDI (18mg a day) if you did 3 meals of Keto Chow. This is the recommended amount for pre-menopausal women; but for post menopausal women, or for men, that amount is borderline high. 40mg a day is the short-term upper tolerable limit, but I didn’t want to be causing a slow build-up of iron in men (especially in myself =) if Keto Chow was used exclusively for all meals over months. The downside to this change is that many women will need to supplement their iron using something like this, this, or this in order to prevent anemia if they use Keto Chow exclusively for all their meals. An occasional meal with red meat will also work (and let’s be honest, you could really go for a rib-eye right now – amiright?). The new packaging notes this change, also the packaging is actually accurate now – no more “label correction” sticker!
If you are curious, you can read the entire Keto Chow changelog/version notes – going back to the very beginning with version 0.7 =)
As I expected, Salted Caramel went out of stock yesterday =( I just got off the phone with the manufacturing place and they’re going to start packaging more Caramel tomorrow (we’ve been working on the next order for quite some time); followed immediately by Vanilla, Banana, Mocha, and Chocolate (which are still in stock but getting low). I’m hoping it goes smoothly and we’ll be restocked on all the flavors sometime in the next few days.
So I was listening to the 2 Keto Dudes podcast and something Richard Morris said struck me as extremely important. There’s a lot of heated debate in fitness and nutrition about “Calories In = Calories Out” – also known by the shorthand CICO. The basic premise is that: You lose weight if you eat fewer calories than you need, including calories from exercise. This thinking also assumes that people who are fat got that way because they eat too many calories (it’s a character flaw they should be deeply ashamed of) and they stay that way because they are too lazy to just exercise (again, it’s a character flaw they should be ashamed of). People who are fat got that way and stay that way because they indulge in “sinful” behavior and as a society we condemn them, mock them and denigrate them openly. It’s pretty much the only socially acceptable prejudice nowadays.
I think that line of thinking is stupid and reprehensible, among other things.
Here’s what I got from Richard’s comments. Conventional wisdom says that:
(Calories Consumed) – (Calories Burned) = (Calories Stored as fat)
Everything I’ve seen (with decent science behind it, and the fundamentals of how insulin works) say that instead:
(Calories Consumed) – (Calories Stored as fat) = (Calories Burned)
It’s a slight change in the order – which one is the cause and which one is an effect, but let’s look at what this means: If we take the standard CICO model and I eat 2000 calories a day, my BMR burns off 2500 calories (it was actually 2218 last time I had it measured but let’s keep the math simple) and I do absolutely no other exercise during the day I would have a negative energy balance of 500 calories. The standard model says each pound of fat is 3500 calories, so my 500 calorie deficit would have me losing 1 lb a week. Isn’t that a nice simple story? Guess what, our bodies aren’t that simple, especially considering the active metabolic management we have going on. If you cut intake by 500 calories a day, your body isn’t going to simply continue on at 2500 BMR, it will adapt down to fit the energy it’s given… unless you are able to mobilize the stored energy you have it your fat cells.
There’s a problem with that: if you have high levels of insulin in your blood, your body WILL NOT allow you to access energy stored as fat. From an energy balance standpoint, if your insulin is too high, you have the same energy stores as a theoretical person who has 0% body fat. Neither of you will have access to stored energy in fat and both will run out of energy when your blood glucose drops. “Carb Coma” anyone?
So let’s look at that second equation, it may not be a perfect model for the human metabolism but it’s far closer to explaining the observable data. So I eat 2000 calories in a day. If I eat mostly bread, fruits, and other carbohydrates; my body will dump insulin into my blood in an effort to deal with the potentially toxic levels of glucose running around. My cells (particularly my fat cells) will key off the insulin and dutifully pull the glucose out of the blood. I’ll be able to burn some of that 2000 calories in my muscles but much of it is going to go straight to fat storage. Let’s say that 500 calories (a number I’m making up out of thin air, again: easy math) gets stored – that means I only get to use 1500 calories for “keeping the lights on”… except I need 2500 today. My body will figure out a way to keep things going, either by breaking down non-essential muscle cells or other means, but you can be certain I won’t feel like running up the stairs, going for a walk… or anything. I’ll just want to lay down and find some food so my cells can get some energy (except the same insulin issue will arise). Eventually, my cells will get used to reduced calorie availability and my base metabolic rate will go down to fit what is available. Nature abhors a vacuum.
On the other hand, let’s assume I eat 2000 calories in a day, but most of that is in the form of calories that do not create an insulin response: a moderate amount of protein (so I don’t have to cannibalize muscles to rebuild cells), the smallest amount of carbohydrates possible, and the remainder of those calories as fat. This page about “Intermittent Fasting” does an astounding job of explaining how the different macronutrients affect insulin (and debunks the “you should eat many small meals” myth), but the short version is: fats have little discernable insulin response, protein has a slight-to-moderate response and carbohydrates cause a massive insulin response. Don’t believe me? ask a type 1 diabetic about dosing insulin for 500 calories of rice vs. 500 calories of cheese. So back to the thought problem: I have 2000 calories but my blood sugar didn’t spike and my insulin didn’t spike either. For argument’s sake let’s say 100 calories get stored away somewhere (probably as glycogen in my liver or muscles) so I still have 1900 calories to work with. I need 2500, so I need 600 more from somewhere… well my insulin is low… so I can mobilize energy stored in fat cells! Holy cow, I have all the energy I need! (usually 100,000 calories or MORE).
The funny thing is: this all still works if you decide you’d like to fast for several days. Your insulin is low and you have all the energy stored you could possibly want. Many people report massive energy after 36+ hours of fasting (you still drink water and get electrolytes). Anyhow, that’s the rant for today. If CICO is true then if you are overweight it’s because you suck as a human being, stop eating so much and should just get up and move more – is that really so hard? If the alternative is true (and I believe it is), then you are overweight because the foods you’ve been told are “healthy” (“low fat” cookies? “whole wheat” bread?) have messed up your insulin response to the degree that you are storing much of the energy you consume. So get rid of the rice, the pasta, the bread, THE SUGAR and go for the foods that will make you healthy. A ketogenic diet is essentially taking this a bit to the extreme, it’s a major intervention for people whose metabolism and insulin response are broken because of years of too much junk. Many people appear to be just fine living mainly off carbohydrates, that’s fine for them – I’m not one of those people.
I tell people I don’t eat sugar because I’m allergic to it, “how do you know you’re allergic to sugar?” they say. Simple: it makes me fat.