The original reasoning for doing the “Flavor of the Week” sales was to move along flavors we had too many of. It’s done a good job of that =). Usually, the process for deciding what flavor to put on sale each week involves looking at the shelves and saying “Yep, we have too much Snickerdoodle, do that one!”. Right now we’re getting down to the last few flavors of version 1.9 so we’re just going to put the entire v1.9 product line on sale – until further notice, it’s all 15% off, the sale will end when we run out =). We have a handful of Strawberry “Day” packs, a few “Samples” in various flavors; and Chocolate Fudge, Snickerdoodle, and Strawberry in the “Week” package.
I was asked if we’re going to be having a sale on v2.0 anytime soon. We’re actually a bit worried we’re going to run out of the v2.0 stuff (I’m looking at you: Salted Caramel!) before the next batch of 2.0 is made. That’s why I’m not running any advertising, or coupons or any promotion until we (1) get the freaking samples going, grrrr…. (2) have a massive inventory such that we are able to handle a spike in orders without running out of existing customer’s favorite flavors.