Spent most of the day working on packaging for Keto Chow 2.1. I also made a centralized page with details about 2.1 so I can have a single point of
failure information about the changes and timeline. I’ll update that page as we go along.
Let’s talk a little about packaging, because: why not?
The individual samples of Keto Chow 2.0 are in a REALLY large stick-pack package. It’s very similar to the tear open drink mixes but as big as they can make them. They work well but are a bit weird to open and people mistake them for a protein bar. With Keto Chow 2.1 we’re switching to a square-ish pouch package that looks rather like a protein shake package. This gives us a better form factor and we can run them easier. The stick pack was a necessity with our smaller batch sizes we did with 2.0, we’re going bigger with 2.1. Now, here’s a fun one: what about the packaging material? I looked into using something less expensive, maybe an opaque plastic? Nope. The thick foil we’re going to continue using offers significantly longer shelf life. That means you can buy them, put them somewhere and not have to worry about using them in 2 months. I consider that a better product so it’s what we’re sticking with.